“Google Hummingbird” Algorithm strategy
In this Paper We Have Discussed How “Google Hummingbird”
algorithms works to Search the desired user query requirements. Google
announced the introduction of Hummingbird, a new algorithm that allows the search
engine to process and sort its index more efficiently.
With this new algorithm, Google is better able to
understand the meaning of a phrase and return more precise results to complex
search queries. These changes provide brands with an opportunity to become more
relevant and useful to consumers by expanding their content strategy to include
more informational content on their site. The Google Hummingbird update is not about how you rank, but it’s about how search will
show up in response to your query.
Here Google Uses the Concept Of Semantic Search is Google’s way of showing you the best
possible results, depending on your location, online behavior , your network,
trends, etc .Thus content creation along with great amount of social
interaction will be vital and also authority.
And Semantic Search works on the concept
of knowledge
graph: Knowledge Graph is a repository. It is what Google searches into, to give
you results. The Google
Hummingbird update has suddenly
brought the focus back on Knowledge Graph. With the latest update, capabilities
and filters have been added to the Knowledge Graph.
Here I have Explain How Google Hummingbird uses
the Knowledge
Graph concept for Search Queries :
Let as Assume that user want to Search “Shopping complex delhi
” than google will leverage the location data and translate the query to show
places around your current location where you can Shop.
