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Wednesday 27 November 2013

How Hummingbird Update Effects Search Engine Optimization

“Google Hummingbird” Algorithm strategy

In this Paper We Have Discussed How “Google Hummingbird” algorithms works to Search the desired user query requirements. Google announced the introduction of Hummingbird, a new algorithm that allows the search engine to process and sort its index more efficiently.
With this new algorithm, Google is better able to understand the meaning of a phrase and return more precise results to complex search queries. These changes provide brands with an opportunity to become more relevant and useful to consumers by expanding their content strategy to include more informational content on their site. The Google Hummingbird update is not about how you rank, but it’s about how search will show up in response to your query.
Here Google Uses the Concept Of Semantic Search is Google’s way of showing you the best possible results, depending on your location, online behavior , your network, trends, etc .Thus content creation along with great amount of social interaction will be vital and also authority.
And Semantic Search works on the concept of knowledge graph: Knowledge Graph is a repository. It is what Google searches into, to give you results. The Google Hummingbird update has suddenly brought the focus back on Knowledge Graph. With the latest update, capabilities and filters have been added to the Knowledge Graph.
Here I have Explain How Google Hummingbird uses the Knowledge Graph concept for Search Queries :

Let as Assume that user want to Search “Shopping complex delhi ” than google will leverage the location data and translate the query to show places around your current location where you can Shop.

How Hummingbird Update Effects Search Engine Optimization

“Google Hummingbird” Algorithm strategy

In this Paper We Have Discussed How “Google Hummingbird” algorithms works to Search the desired user query requirements. Google announced the introduction of Hummingbird, a new algorithm that allows the search engine to process and sort its index more efficiently.
With this new algorithm, Google is better able to understand the meaning of a phrase and return more precise results to complex search queries. These changes provide brands with an opportunity to become more relevant and useful to consumers by expanding their content strategy to include more informational content on their site. The Google Hummingbird update is not about how you rank, but it’s about how search will show up in response to your query.
Here Google Uses the Concept Of Semantic Search is Google’s way of showing you the best possible results, depending on your location, online behavior , your network, trends, etc .Thus content creation along with great amount of social interaction will be vital and also authority.
And Semantic Search works on the concept of knowledge graph: Knowledge Graph is a repository. It is what Google searches into, to give you results. The Google Hummingbird update has suddenly brought the focus back on Knowledge Graph. With the latest update, capabilities and filters have been added to the Knowledge Graph.
Here I have Explain How Google Hummingbird uses the Knowledge Graph concept for Search Queries :

Let as Assume that user want to Search “Shopping complex delhi ” than google will leverage the location data and translate the query to show places around your current location where you can Shop.